The advertising vision
A different way to think about ads
The 6uo whitepaper proposes a marketplace where advertisers, publishers, and viewers participate in a shared advertising model.
For advertisers
The proposed model uses 6UO tokens to fund advertising placements within participating apps and games. The whitepaper describes the token as the mechanism connecting advertiser spending with publisher and viewer participation.
For publishers
Publishers would host placements in their apps and games and receive a share of the tokens allocated to advertising. The roadmap also explores publisher pricing and custom or interactive ad formats.
For viewers
The intended model rewards viewers for engaging with participating advertisements. Actual reward rules, eligibility, and product availability would depend on the implementation in each participating app or game.
How the model connects
The revenue model describes an advertiser-funded flow, with allocations to publishers and viewers and a placement fee for the platform. Read the revenue model and tokenomics together for context.